Why You Need a Voiceover Website & What It Should Include
As a voice actor, your website is your number one marketing tool. It's the first place potential clients will go to learn more about you and your work. That's why it's so important to create a voiceover website that is professional, informative, and easy to navigate. You know you need a website for your voiceover work, but where do you start? Let's look at the content that should go on a voice actor website.
Your Voice Acting website should include:
Your headshot or brand logo. A recent headshot or logo that shows off your personality is essential. Some voice over actors choose to not display any photos of themselves because they want their demo to speak for itself. There is no right or wrong here - you just have to decide what works best for your brand. Whether you choose a headshot or a logo, this is the first thing visitors will see when they land on your site, so make sure it makes a good impression!
Your demos. You need your demos to be prominently displayed so a potential client can press play within the first 3-5 seconds of loading your website. People are busy and don't want to waste valuable scrolling to find your demos. Make sure your demos are outstanding and are one of the first elements that load on your website!
Your bio. A brief (1-2 paragraph) bio that tells visitors who you are, what kind of work you do, and why you're the best person for the job. Remember to write your biography from the perspective of “How can I help this client?” We recommend keeping the bio very short on your main page. Think of this as your elevator pitch. You can use collapsable text, or another page that the client can click to 'READ MORE' if they are interested.
Examples of your work. Don't just tell visitors you're good at what you do - show them! Your voiceover demos should be front and center on your website. Include audio or video examples of your work on your website so potential clients can get a sense of your range and style.
A contact form or email address. Make it easy for potential clients to get in touch with you by including a contact form on your website. Your agent's contact information should be prominently displayed as well. It's also recommended you pin your email address or business phone number to the header of your website, so it is visible regardless of the page the visitor lands on.
Testimonials. Include testimonials from satisfied clients on your website to give visitors confidence in your skills. It can also be helpful to link to projects you have voiced, but make sure to get permission from the client before doing so!
Now that we've gone over what should be included on your voiceover website, CLICK HERE to learn how to actually build it!