How Voice Actors Can Land A Great Voice Agent in 2023
So, you are in search of a Voice Agent to represent you... Before you do anything, I want you to google yourself. Seriously - what comes up? Because that's exactly what an agent is going to see - and trust me, they will Google you! You want to make sure that your online presence is professional and shows you in the best possible light before reaching out to potential agents. Please do a sweep of your social media, and if there is anything compromising, consider scrubbing it or temporarily deactivating your profile.
Once you've got that covered, the next step is to research voice agencies thoroughly. Most agencies will have submission guidelines listed on their websites. Make sure you follow these guidelines carefully, as some agencies may prefer you to send an MP3 of your demo reel attached to an email, while others may want a link to your website where they can stream your files. It is important to follow instructions and only send your submissions to the email address they tell you to. There are a few agencies that surprisingly request talent submit messages through their social media accounts - but only do this if it's specifically requested by the agency. Don't go contacting or friend requesting agents on social media, as this is a surefire way to annoy them!
If the agency doesn't have submission guidelines listed, don't worry. Simply send a short email asking how they prefer to receive submissions. Agents are incredibly busy, so keep your correspondence brief and professional.
One of the best ways to submit to an agency is to have a referral from someone who is already represented by them. A referral from a casting director or producer who has a relationship with the agency is even better.
If you don't know anyone who can refer you, take some time to listen to each of the demos on the agency's roster and try to figure out where you would fit in. Put yourself in the agent's shoes and ask yourself: Why would they want to sign you? What do you offer as a talent? What is the age range and vocal quality of your natural speaking voice? Are you old and wise, young and trendy, soothing, quirky, bright and clear, or do you have some texture? Is there a gap in the agency's roster that you can fill? Keep in mind that if the agency already represents someone who sounds very similar to you, they may not be eager to take you on.
Finding the right voice agent can feel a bit like online dating - you have to do some digging to find your perfect match. Don't take rejection personally; sometimes you're just not the right fit for a particular agency, and that's totally okay. Keep at it, and eventually, you'll find the perfect agent for you!